2026 Global Business Conference Highlights Deeper Regional Market Strategy and Product Execution

On April 28, the 2026 KAIYI Global Business Conference concluded in Yibin, marking a new stage in the company’s international development. KAIYI’s global strategy is now transitioning from broad market expansion to a phase of deeper regional market penetration.

“2026 will be a critical year in shaping our position in global markets over the next five years,” said Jiang Sheng, Deputy General Manager of KAIYI Auto, during the conference. He noted that the company will adopt a sales-driven approach, strengthening both its product portfolio and operational capabilities, while accelerating its transformation from a trade-oriented business into a truly global automotive company.

Product Strategy: Differentiated Regional Deployment

As KAIYI enters this new phase, it is placing greater emphasis on tailoring its product strategy to regional market needs.

During media briefings at the conference, KAIYI outlined a “multi-powertrain, region-focused” approach. The company will advance multiple powertrain solutions simultaneously—including internal combustion engine (ICE), battery electric vehicle (BEV), and plug-in hybrid electric vehicle (PHEV)—while further strengthening the presence of new energy vehicles in key markets.

Regionally, product deployment will be customized based on local energy structures, regulatory environments, and customer preferences. In Southeast Asia, the focus will be on right-hand-drive models and new energy vehicles. The Middle East and Africa will prioritize ICE and PHEV models, while Latin America will adopt a diversified mix of technologies. In Eastern Europe, ICE and PHEV models will remain the primary offerings.

Each powertrain is positioned to address distinct market requirements: ICE models emphasize cost-effectiveness and performance, BEVs are targeted at urban and lower-regulation markets, and PHEVs are deployed in regions with stricter regulations and stronger incentives. Through a “one country, one strategy” approach, KAIYI is further aligning its product portfolio with regional demand.

KAIYI’s product lineup is built around SUVs and sedans, while accommodating both left-hand-drive and right-hand-drive markets, as well as varying regulatory requirements. Among its existing models, the X3 and X7 series have already established a presence overseas: the X3 series has entered 44 countries, and the X7 series is available in 45 countries, with strong growth in several markets.

In 2026, KAIYI plans to introduce new models including the X7 PHEV, X7 1.5T, and E04 Max, further expanding its product portfolio to cover a wider range of powertrains and market segments.

Product Experience: Positive Market Feedback

During the conference, media representatives and distributors participated in test drives of four models: the E04, E5, X7 Hybrid, and X7 (ICE).

New energy models drew particular attention. Participants frequently highlighted their responsive acceleration, smoother power delivery, and more consistent driving comfort across varied road conditions. The vehicle-to-load (V2L) function was also noted as a practical feature for everyday use.

In addition, test drivers commented positively on the vehicles’ design and interior quality, with some describing them as “high quality in every detail.” The seven-seat configuration of the X7 was also recognized for offering ample interior space and passenger comfort.

System Synergy: Enabling Market Execution

As Gao Lei, Deputy Party Secretary, Vice Chairman, and General Manager of KAIYI Auto, emphasized during the conference, navigating increasingly complex global markets requires coordinated efforts and deeper engagement in each region.

To support its global operations, KAIYI is implementing a “6P operational system,” which integrates six key dimensions: product, brand, channel, after-sales service, operations, and digital marketing. This framework is designed to enable coordinated execution and refined market operations under the “one country, one strategy” approach.

Leveraging its Yibin manufacturing base alongside overseas KD (knock-down) production facilities, KAIYI is enhancing its ability to produce and deliver vehicles across different markets. Combined with the ongoing development of its distribution and service networks, this system supports the effective rollout of products in key regions.

Conclusion

From differentiated product strategies to coordinated system capabilities, KAIYI is translating its global strategy into tangible market execution across regional markets.

As more products are introduced into key regions and operational systems continue to evolve, the foundation for KAIYI’s next phase of global growth is steadily taking shape.