Recently, a research team dedicated to energy conservation and emission reduction from Nanjing University of Information Science and Technology, to promote new energy vehicles to the countryside as the main line, to take the "production and sales synchronous" way, has visited Skyworth Group Kaiwo automobile factory, Jiangbei New Area of new energy vehicle sales points, exploring the difficulties and pain points of new energy vehicles to the countryside. At the same time, they have gone into the countryside, through questionnaires, field interviews, telephone and other ways to solve the problems of new energy vehicles into the countryside, popularize and publicize new energy vehicles to the villagers, and guide the majority of villagers to be practitioners of energy conservation and emission reduction.

"We (new energy vehicles) do not go to the countryside" This is the investigation team in many points of sale heard the words from the bottom of the heart. In the early stage of market research, the team visited BYD, Ola, Tesla, Xiaopeng and other new energy vehicle sales points around Jiangbei New Area to obtain first-hand information of new energy vehicle marketing. And in a wide range of market research, they have gradually established the initial understanding of new energy vehicles to the countryside market - mostly aimed at urban youth, new energy vehicle sales is difficult to promote in the countryside.

Asking BYD sales for market research

In the mid-term factory process experience, the team members came to Skyworth Kaiwo Company to go deep into the new energy vehicle manufacturing workshop, followed the professional staff to experience the whole manufacturing process of new energy vehicles from scratch, and fully understood the birth of a new energy vehicle. At the same time, they have a more professional and profound understanding of new energy vehicle manufacturing, technology, energy conservation and emission reduction.

Photo with Mr. Chen Bing, legal person of Kaiwo Company

In the later part of the personal visit to the countryside, the research team through field

interviews, questionnaires and telephone calls, in-depth understood of rural residents' understanding and use of new energy vehicles. While eliminating their concerns, they also popularized the concept of carbon neutrality and carbon emission reduction to everyone, and publicized the advantages of new energy vehicles in green travel, energy conservation and emission reduction. Many villagers have also improved their awareness of new energy vehicles. "I did not know about new energy vehicles before, but I did not expect that in the long run, it will still be new energy saving and money saving." Ms. Ma, who has lived in the countryside for many years, thanked the panelists, "I will also buy new energy vehicles in the future to contribute to energy conservation and emission reduction."

Zhang Yanni back hometown in Suqian letting villagers do questionnaires

On the one hand, this practice has found that new energy vehicles to the countryside with "big factories do not pay attention to, small factories can not afford to expand" difficult points need support and help from relevant departments, and group members have a clearer understanding of new energy vehicles energy saving and emission reduction. On the other hand, the advantages of new energy vehicles have been publicized to rural residents, and the difficulties and pain points have been broken one by one from the perspective of farmers. "There is much to be done for new energy vehicles in the countryside." "The panelists said. It is believed that under the publicity and promotion of the research team and the joint efforts of all parties, new energy vehicles will be able to drive into the countryside, drive out of a low-carbon blue sky, and realize the beautiful vision of sustainable development. (Source: Nanjing University of Information Science and Technology)